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February 18, 2011 / Adam + Dan

Don’t make a joke, better than the product

[tweetmeme source=”adamanddan” only_single=false]You’ve probably all seen the new Pedigree ad now showing in the UK.

It’s certainly humorous yes.

But doggy dentures…”you’re joking right?”

I’m certainly not.

It’d be amazing to see my little Westie with custom made gnashers – I’d probably piss myself laughing everytime he came in the room.

You can now even ‘denture your dog‘ online (via @nicksmith)

So screw the sticks, I’m on the phone to the dentist to bling up my dog.

Lesson to be learnt – don’t make a joke product better than the one you’re selling.

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One Comment

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  1. Kay Hammond, CEO, TAMBA / Feb 22 2011 10:52

    I have to say, I love this advert. As an owner of 3 dogs and an agency boss it works on many levels. It has a nice safe piece of humour attached and is memorable which is key to any campaign. Plus, it clearly demonstrates the bit of the pet it’s for.

    The fact it’s already being parodied is a testament to it’s success.

    Even on the 10th view it’s still making me laugh out loud which not many adverts do these days!

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