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October 28, 2010 / Adam + Dan

New T-Mobile ad creates world first

[tweetmeme source=”adamanddan” only_single=false]T-Mobile are to release their latest ad this Friday in what is said to be a world first. The new ad will premiere at precisely 10:15pm when a full 3 minute version will be screened.

Not only that, the ad will feauture across the entire ad break simultaneously on more then 80 digital and terrestrial commercial TV channels along with other social networks including YouTube, Facebook and Twitter.

We’re told that it’s expected to be watched by nearly 10 million people across the UK and reach more than 2 million households.

Here’s a sneak preview of a bit of the ad, and the making of combined. Again, it’s a flash mob, but they’ve taken it to a level that you can’t help but smile and it’s definitely going to get people talking.

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