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July 4, 2010 / Adam + Dan

Glastotag – Nice use of Social Media

[tweetmeme source=”adamanddan” only_single=false] This is a great use of social media from Orange – Getting everybody involved who went to Glastonbury with Orange. A huge photo was taken at the festival and people were encouraged to tag themselves on the photo using Facebook.

The exposure this will give to Orange will be huge if it takes off with thousands upon thousand in the picture publishing their tag to their friends feeds.

It’s not the first time using the tag function on Facebook has been incorporated into a campaign, but this is a nice simple idea that will work.

I know we’ve tossed this idea around a few times before so no doubt others have too – But Orange have got there first and executed it well.

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One Comment

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  1. Kieran / Jul 4 2010 21:54

    It is a great idea, nicely done too. Just a shame with all of the Glasto stuff that Orange didn’t do something a little more relevant to the 40th anniversary of the festival ;-D

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