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June 17, 2010 / Adam + Dan

BBC 5 Live Big Mexican Wave

[tweetmeme source=”adamanddan” only_single=false] So our latest (and final) project we’ve been a part of with @therabbitagency finally went live last week after much preparation and hard work over the last few months. For BBC Radio 5 live the ‘Big Mexican Wave’ has been created allowing people to upload a pose of themselves in the motion of a Mexican wave which will be added to create one big wave throughout the World Cup.

The campaign combines social media and interaction with the brand whilst promoting 5 live’s commentary to all the World Cup matches throughout the competition.

There’s also a vast amount of celebs who’ve got involved including Dizzee Rascal, Richard Hammond, Vernon Kay and Miley Cyrus. To find out more and become a part of the wave visit www.bigmexicanwave.co.uk

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