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April 1, 2010 / Adam + Dan

Budget isn’t everything

Briefs with low budgets can be restricting. But they don’t have to be! This campaign by McCann Erickson Israel for optician brand ‘Opticana’ shows us that people can be creative with little budgets – With just $500 to create a buzz, they came up with this very insightful campaign.

It’s the simplicity of identifying a common trend in user behaviour that makes this campaign so successful. It’s very inspiring for us, a young creative team to see as it shows us that creativity isn’t about big budgets, it’s about utilizing what you have and using it effectively.

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