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March 24, 2010 / Adam + Dan

Last Free Flight Follow Friday this week! #FFFF

It’s been emotional. But unfortunately this Friday is the last Friday to win Free Flights courtesy of BMI Baby.

Free flight follow friday #FFFF is a concept we developed for The Rabbit Agency on behalf of client BMI Baby. The campaign is simple and taps into existing user behaviour on Twitter. Follow Friday should be about rewarding those who are worthy or who keep you entertained, and what better way to do that than nominate them for a 2x return flights to a BMI destination? You never know, they might even take you with them!

We want this to be the best week yet, so get nominating your friends and get them to nominate you. Hey, if you don’t have a Twitter account, sign up!

It’s the same as Follow Friday, except all you do is add an extra 2 F’s to your hash tag, making it #FFFF. Just tweet that, and your chosen nominee tweeters!

For this week, in celebration of twestival, you can nominate early from Thursday night.  The tickets up for grabs this week are to Lisbon in Portugal! – so get nominating from Thursday night!

Full terms and conditions are found on

Good luck guys!

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