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March 14, 2010 / Adam + Dan

Ikea tries Homebase

Ikea recently kitted out Metro Stations recently with sofas and lamps to create a living room style feel to the busiest stations in Paris. The campaign allowed users to try out all the products and get to experience living an Ikea lifestyle whilst they waited for their train.

It’s quite a cool idea, but when you put it next to the Homebase station, it shows why Ikea is flat packed, not action packed.

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