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February 19, 2010 / Adam + Dan

Women Car Dealers

Short of a bikini and soap suds, this concept has brought women and cars closer together.

Seat have just opened a brand new store in Berlin dedicated to the female shopper.

The concept comes to make the experience of purchasing a car more relaxing. They plan to do this by using a less pressurising approach than stereotypical male car dealers tend to do.

This is a great idea by the brand who have addressed that nobody likes that wheeler dealer type, especially when buying a car. People don’t want to be pressured into an expensive purchase.

Although Seat have only aimed this at women, they’re probably a lot of men who would benefit from this service too.

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