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February 19, 2010 / Adam + Dan

Ben & Jerry’s Tradevertising

Ben & Jerry’s through a bash yesterday in Leicester Square.

They launched a digital campaign inviting ice cream lovers everywhere to trade fairly with them in exchange for 100s of giveaways. It celebrates Ben & Jerry’s commitment to go 100% completely Fairtrade by the end of next year.

The event has been conveniently organised just ahead of Fairtrade Fortnight with Ben Cohen and Jerry Greenfield themselves announcing their new ‘100 Fair Trades’ at the campaign.

So what would you do? You do a fair trade, and the best one wins prizes.

Trades can consist of a favour, funny videos, good deeds or even an achievement.

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