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February 18, 2010 / Adam + Dan

Ageing Billboards

The Wax Partnership has developed this trendy ad campaign dealing with ageing billboards.

The campaign shows a man in a career he’ll never want to leave ageing throughout his life in the same overalls.

Not only that, but they have also taken it further by developing a Facebook app where you can age yourself once you upload  photo called ‘The Seniorizer.’ The campaign also features flash banners.

It’s a pretty nice concept that’s integrated quite nicely. Let’s hope he’s washed that overall.

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