February 15, 2010 / Adam + Dan

Plagiarism – Staffordshire University

We recently got asked to produce Staffordshire University’s new Plagiarism campaign explaining the difference between Plagiarism, Collusion and Cheating.

For this we found the best way was to give them a branding to identify the few and then use famous pieces of work students would recognise and relate to, to explain it.

It was a simple campaign that worked really well and is currently featuring on SubTV and around the campus.

We created, Pirates of the Dissertation, Two can’t play at that game and The Moaning Lisa, all of which worked really well and have received great feedback!