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January 8, 2010 / Adam + Dan

A couple of nice awareness ads

Awareness is one of the hardest subjects to tackle as you don’t want to scare monger the audience, but you do want to get a strong message across.

This ad from the NHS for quit smoking is a nice example of exploring a different route and approach. The music makes it here. It’s a catchy song and one adults with children will know and love. I was even singing it all day after I first saw the ad. I don’t smoke, but it still reminded me of the message!

What a powerful message though? Your kids will do anything for you, so why not give up smoking for them? If you can’t do it for yourself, do it for your children to give them a healthier lifestyle and have you around for longer.

Another one which caught our eye was this. Merely because we were unsure what it was for at first and we love the risque element. Take a look, it’s another new unique approach.

It’s certainly not what you first think. Great bit of directing there!

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