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January 2, 2010 / Adam + Dan

Will this zoo’s advertising have a crushing effect?

It’s great to look at and an amazing piece of advertising art, but if zoos are supposed to attract children, this might not be the way forward for this Copenhagen zoo.

The ads were created by Bates Y&R and they have already caused quite a stir. Personally I think they are amazing, I’m just not sure how effective it would be for a zoo which primarily has a young audience.

Maybe if this were for a movie though, it would be spot on. Although saying that, the PR the zoo would get from this would be very high indeed.

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