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December 16, 2009 / Adam + Dan

Honda magic

Honda keep on giving us that little bit of 60 second magic. I’ve been a fan of Wieden and Kennedy of London for a long time. Possibly for the last 4 years. Their ads actually made me choose to study Advertising at University so it’s always nice to check and see what they’re doing now.

This Honda ad is perfection. You only have to watch it to realise that no matter what Hondo do, they use their knowledge from each field, and put it into everything they create. Creating the ultimate car.

It’s not just the imagery. The strongest part of this is the line at the end of the ad. “Everything we do, goes into, everything we do” – How simple is that? But what a powerful statement! The ad will preview at cinemas Thursday before previews of Avatar.

This is nice. Very nice.

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