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December 15, 2009 / Adam + Dan

Brand speed dating

With today’s recession slowly coming to an end, brands will be able to become more competitive and focus on gaining new customers instead of retaining their current ones.

So how can brands gain more customers? Every company claims to own something different, but mostly it’s how a company phrases it. We know that, it’s advertising.

Mobile phone companies are a clear example of this, when you look at it, they all offer similar packages, just phrased differently. One of the biggest questions you often people ask if ‘What phone company should I go with’ or ‘Should I change to …’

Everyone needs a mobile, it’s how we stay connected. Nowadays it’s an essential and with most contracts last 18-24 months now, you have to be completely sure you’re with the right network before committing! 24 months! That’s like a relationship!

I recently accepted, that I can’t afford an iPhone for at least another year, by which time there will probably be a phone available that you can tattoo to your face. However, I did shop around. And how boring it was. Trying to get a deal out of stiff faced employees is not easy.

That left me going from shop to shop and site to site just to get the best deal. That’s a day of my life, I won’t get back.

So, is there a solution?

My suggestion, is brand speed dating.

Why not, have the a room with say 4 of the leading mobile competitors? O2, T-Mobile, Vodafone and Orange.

Customers visit the network for no more than 1 minute before moving onto the next, in which time a brand employee has a minute to try and sell the best deal they can to the consumer. After seeing all 4, they can then make their mind up who they want to sign with, if any at all.

It would take no more than 5 minutes. 4 minutes in fact, if you’re swift with your chair hopping technique. Not only that, but it would be a fun and unique way to sell which could be rolled into other markets too. It would test the brands dedication to customers and create an even more competitive nature between them instead of mainly through advertising. Just tell us straight up what we’re getting. If you can’t give us what we want, then our new 2 year relationship isn’t going to happen.

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