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December 9, 2009 / Adam + Dan

Coca Cola put consumers in sticky situation

This is a tad old but we have only just come across it. We seem to be writing about Coca Cola a lot recently, but their advertising seems to keep impressing. Check out this new video showing how they connected with consumers to promote their new grip bottle.

These velcro bus shelter ads have been a huge success due to the amount of people who stand or lean up against them everyday. It’s another classic example of advertising through ways that don’t cause the consumer to do anything different. It just interferes with their daily routines.

I think this shows that you don’t need a huge campaign to be successful. Once you’ve got the initial branding complete, it’s the little, simple things that makes advertising great. And this is a clear example.


One Comment

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  1. James / Dec 9 2009 18:25

    Genius stuff. Guarentee all those people would've told shitloads of others

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