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November 25, 2009 / Adam + Dan

Social Awareness

We have always been strong and passionate towards Social Awareness campaigns. It’s the most difficult aspect of advertising trying to change someones opinion on bad habbits without scaremongering. They won’t work for everyone, but as long as it convinces 1 person to think about what they are doing, then it’s worked.

Here’s a few that have caught our eye recently.

This is pretty gross, but very very effective. It shows you the dangers of buying drugs over the Internet which is becoming a more familiar trend.

A nice packaging design for cigarettes in the shape of a casket designed by R.J. Reynolds to try and convince smokers to drop the habit. It’s shocking and to the point.

Finally a nice ad from Mother to show the effects of plane travel can have on the environment. It’s simple but powerful.

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