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October 29, 2009 / Adam + Dan

Pepsi get in the spirit!


This Halloween, Pepsi have released limited edition packaging for the scary season. This minimalist look has become popular in America and the Pepsi smile has slowly become integrated into political campaigns such as the presidential election.

The circular smile is transferable amongst many things (simply they can take any word with the letter ‘o’ in and replace it with the Pepsi branding) but it works.

We would like to see it spread over to the UK and replace the worn current branding. It needs a new fresh look. But it’s nice to see brands get in the swing of things using their own brand than simply sticking a pumpkin or wicked witch over their logo.

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