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October 28, 2009 / Adam + Dan

Sort those bad teeth out whilst you’re young!

We love clever bits of advertising, especially if it’s advantageous for people in later life.

Teeth are annoying. Especially for teens if they require a brace. It can cause bullying, nerves and damage confidence for someone to wear a brace for what can be up to 5 or 7 years. Also the amount of parents who don’t encourage or take their children to the dentist until it’s necessary is increasing.

It’s from this that a dentist in Portugal did this clever little advertising campaign.

By giving dummies to new parents that feature fake buck teeth, it features a tag attached that says “Take your baby for a teeth and maxillary check-up before it’s too late!” It also features the dentists detail in the form of a business card on the other side!

A pretty clever campaign for a simple service. Very effective!

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