Here’s an idea for M&S Adam had a while back promoting M&S’ Count On Us range whilst also having a dig at their main rivals. Middle class and putting fat on your ass – Waitrose.
We’ve recently been very busy with our first big project for Sony. To create awareness of Sony’s coverage on Wimbledon in 3D we created a spoof on the original balls commercial to drive people to Bounc3d.com – An online game we concepted alongside a talented team of UX and developers. Users search the web for bouncing tennis balls. Each ‘catch’ increased their chances of winning Sony prizes or tickets to the Wimbledon Finals.
Over a quarter of a million balls were collected by thousands of online players.
We learnt a hell of a lot during 3 long days of filming and are definitely looking forward to working in this media again.
Here’s the final promo video:
The video directed people to play the game at bounc3d.com:
The game attracted thousands of players with some collecting over 10,000 each. Over 300,000 balls were collected in total. Up for grabs were 5 pairs of Wimbledon Finals tickets, Sony 3D TVs, cameras, bloggies and handycams, all promoting Sony’s impressive 3D range. Whilst the site engaged visitors with the game it also helped people find out how they can watch 3D tennis at cinemas, Sony centres or at home. All helping to raise Sony’s Facebook fans, traffic, search terms and plenty of chatter online.
We will add a full case study video in the next month or so showing the mechanics of the game now that it has ended.
Of course, there’s things we would have liked to turn out differently, but with the budget we had, we, and all of the hard working team at Crayon are proud of what we achieved. And the results have been fantastic.
The budgets have been quite substantial, so obviously as a creative, you’ll try and think of a cool way for people to engage with.
However you might have noticed PayPal’s attempt to do this. You might have even taken part.
They’re giving away 10 iPad 2’s. One of the most sought after products of 2011.
To be in with a chance of winning one, you simply ‘like’ their page and see if you’re lucky enough to be randomly chosen. Today they posted the picture shown to the left.
They’ve accumulated 177 thousand fans since the launch of the competition with word of the giveaway spreading on Facebook and Twitter.
Pretty effective don’t you think? For something that will has cost them around £3,990 in prizes, they’ve managed to obtain almost 200 thousand fans.
Ask yourself the question “why the hell would I want to PayPal on Facebook?”
Truth is, you wouldn’t.
But now you’ve ‘liked’ it. And it’s unlikely you’ll find the time to unlike it.
It’s interesting to see that prize giveaways can be more successful than other campaigns.
Is it a case of agencies misunderstanding ‘real people’ who simply want benefits, not waffle?
Written by Adam from www.adamanddan.com
I heard the best advice ever the other day.
(I can’t remember where or who, so if you remind me, I’ll happily credit you)
The advice was to simply stop saying yes.
As juniors, I think we’re all guilty about feeling like we should appear to know what we’re talking about.
If someone asks if you know about *whatever* or if you’ve heard about *wherever*, you rapidly reply with a yes.
You want to make an impression and appear intelligent to those senior to you. After all, you’re the new guy. And you want to prove to them their recent hire was a good one.
However the reality is we’re still young and you never stop learning. People know you’re a junior.
You don’t have to know everything.
If you knew everything you wouldn’t be a junior.
So I started saying no. And I think it’s the best thing I’ve chosen to do.
I’m not only learning more, but also questioning people. And a conversation makes you appear more intelligent than just a one word response.
Maybe you should do it too. You might just learn something new. Dont you think?
Written by Adam from www.adamanddan.com
If you’re in a team, then it stands a good chance you’ve been likened to another famous duo.
But what do those nicknames really mean? Is there any meaning behind who you get called?
We think we’ve found the answers.
“Ant and Dec”
The boy duo that get everywhere. And for this, you’re either loved or hated. You’ve been together for a while and formed a legal, yet comfortable heterosexual bond. People will never see you on your own. You come as a pair, and that’s the way it always will be. If one of you left, you’d be nothing on your own, you might as well have a relationship on Facebook. And you don’t have to be a Geordie, but you will have an accent, probably northern.
We’re a few weeks late to posting this, but thought we’d share it anyway. Unfortunately we didn’t win, or get shortlisted – but well done to all those who did.
It was great to work on a live brief for the weekend, accompanied by the education cuts riots outside.
The brief was to encourage people to buy UNICEF’s inspired gifts to help children around the world.
Our idea was simple. A double sided ad that folds into an envelope to send your cash donation. Voila.
I for one have commented before on the use of crowd sourcing and the fact that it’s a little ‘old’.
But then I saw how popular this campaign was. It had plenty attention on Twitter, and over 4K Likes on Facebook aswell as getting plenty of attention from fans.
People were interacting with it. Even me.
I was actually hooked on watching the stream in the recording studio.
It’s obviously a good idea.
It might not be original and it might not be the first time crowd sourcing has ever been done, but it worked.
We had goth friends who used to dress to make a statement.
Black hoodies, long hair, dark make up.
They said they wanted to be different. After all why should they be like everyone else?
And it got them noticed. People used to look at them and talk about them.
We may have been a bit quiet recently, especially on the website front.
Mainly because we’ve been designing a new one.
Those who’ve been following us since 2009, will know we like to update our site every year, around February time. Especially as we learn more about coding etc in our spare time.