Dr Pepper Facebook Campaign
Dr Pepper are one of those brands who have fun and good on them. We love their ads and campaigns. What’s the worst that could happen is a strategy that is still running strong and now they’re utilising new and social media to push it out even further.
The Status Takeover is a weekly competition in which you can win £1,000 if you allow Dr Pepper to control your status for 7 days. This basically means they will update your Facebook status throughout the week with a variety of funny and outrageous statements. There are 3 levels of ‘extremeness’, ranging from the weak to totally ‘outrageous’. The more outrageous statements you let Dr Pepper post on your profile, the more points you’ll get.
The user with the most points at the end of the week wins £1,000. It’s clever and simple and a great campaign that taps into existing user behaviour. People always change their friends status’ if they leave their Facebook signed in so now it’s a test of how much you can actually take.
We’ve been informed there are updates which involve thumbs, cucumbers, whipped cream and pet rabbits. The only down side is that the worst status’ aren’t that extreme to be honest. We’d like them to be worse but unfortunately the PC world we live in would never allow it, so thanks to all of you who spoil our fun (you know who you are).
Nevertheless, great campaign.
So, what’s the worst that can happen? Give it a go!
You may also be interested in reading on what went ‘wrong’ with this campaign here.
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There’s a charity AMREF doing a similar thing but more of a ‘donate your status’ rather than status takeover, have you seen it? it’s pretty cool I posted something about it last week http://www.laurajdavies.com/blog_post/cool-ways-to-use-facebook/
Ooh yes, think we saw that when it was in development, really nice idea too!
This broke yesterday but only just noticed it today, http://www.guardian.co.uk/business/2010/jul/18/coca-cola-facebook-promotion-porn – mums’ not happy that the campaign included the status “I watched 2 girls one cup and felt hungry afterwards”. Extreme enough for you?
Expect more hits as the rest of the media pick up on the story (you’re one of the top results if you type “dr pepper facebook” into Google).